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1. Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje by Dwyer, F. Robert Publication: México McGraw-Hill 2007 . xxvii, 682 páginas 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.804 / D993m] (1),

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2. Casos de mercadotecnia by Fischer de la Vega,Laura Estela Publication: México McGraw-Hill 2008 . xvii, 169 páginas 24 cm. Date: 2008 Availability: Items available: Biblioteca Central [658.8 / F529c] (1), Biblioteca Central [658.8 / F529c] (1),

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